Digital Marketing Training Programme

Rotorua, Taupo & Tokoroa starting July 2024

Get results from your marketing

Online Marketing is crucial for all businesses. Unfortunately for most businesses it can be overwhelming and frustrating. You end up either not doing it at all OR don’t get the results you were after.

12 week digital marketing training programme delivered in person (but people can dial in via zoom if they cant attend for any reason).

This programme is designed for business owners and their teams who want to manage their own marketing or better understand how to hold current marketing providers to account.

This course enables you to improve your digital marketing skills by developing a marketing plan to attract leads, convert sales and grow customer loyalty as well as the skills to implement it.

Programme consists of:

  • 8 x 2-3 hour training sessions (topics listed below), 
  • Additonal support during the 3 months via private facebook group, email and 1-on-1 sessions.

Total programme cost per business is $1188 +gst ($396+gst paid monthly over three months). 

Minimum of 8 businesses required to run the programme.

This course is offered in person in Rotorua, Taupo and Tokoroa.

Learning Outcomes

The learning objectives of the programme are:

  • To be able to develop a marketing plan for the business
  • To review the effectiveness of their website
  • To be able to create and schedule social media content
  • To effectively run and manage online ads
  • To measure effectiveness of online marketing.
What course particpants have said about what they have learned
Topics covered

All sessions will provide an explanation of the topic, best practice and showing live examples.

Digital Marketing Training Session Topics

  • Developing a Marketing Strategy

  • Websites – what your website needs to be effective

  • Search Engine Optimisation – how to improve your seach results ranking.

  • Email – the ins & outs of email marketing.

  • Social Media – content creation & scheduling.

  • Google Online Ads – using google ads to grow your customers.

  • Social Media Ads – using online ads to grow your business.

  • Digital Marketing Insights – how to find and read the data to measure our marketing effectiveness.

Who is this programme for?

Business owners and/or their staff who want to improve their digital marketing skills for their business. 


Total programme cost per business is $1196+gst ($398+gst paid monthly over three months).

Up to 75% subsidies are available for eligible businesses under the Regional Business Partners Network voucher scheme.

Minimum of 6 people required to run the programme.


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