Online Marketing Training Programme

Next Cohorts in Rotorua & Taupo Starting February 2024

"Rachael provides practical advice and amazing insight into marketing in the online environment."

"Learnt an amazing amount of everything! Highly recommend Firestation, easy to understand and lots of useful information to digest!"

"Great course and really informative. I have implemented many things into my business. Rachael really knows her stuff!"

"Thanks team, but especially Rachael, for helping me make sense of technical requirements that have confounded me before! Super helpful for my business and others I help. Your help and guidance will have a ripple effect."

Get results from your marketing

Online Marketing is crucial for all businesses. Unfortunately for most businesses it can be overwhelming and frustrating. You end up either not doing it at all OR don’t get the results you were after.

12 week digital marketing training programme delivered in person (but people can dial in via zoom if they cant attend for any reason).

This programme is designed for business owners and their teams who want to manage their own marketing or better understand how to hold current marketing providers to account.

This course enables you to improve your digital marketing skills by developing a marketing plan to attract leads, convert sales and grow customer loyalty as well as the skills to implement it.

Programme consists of:

8 x 2-hour training sessions (topics listed below),
2 x 90min Q&A/Implementation sessions where there is no set topic. Participants ask questions and execute what they have learned.
Additonal support during the 3 months via private facebook group, email and 1-on-1 sessions.

Total programme cost per business is $1194+gst ($398+gst paid monthly over three months).

Minimum of 6 businesses required to run the programme.

This course is offered in person in Rotorua, Taupo and Tokoroa.

Learning Outcomes

The learning objectives of the programme are:

To be able to develop a marketing plan for the business
To review the effectiveness of their website
To be able to create and schedule social media content
To effectively run and manage online ads
To measure effectiveness of online marketing.

What course particpants have said about what they have learned

"We can now critically analyse the quality of the work done by our website company. In addition to that, we could also improve our strategies, approach and execution of marketing campaigns."

"We have had a huge increase in following and reach almost customers and great feedback regarding email promotions and updates."

"Learning about all the tricks and tips that you need that dont cross your mind when thinking about social media and marketing."

"Rachael was amazing. She really knows her stuff and ensures she understands everyone's individual needs."

Topics covered

All sessions will provide an explanation of the topic, best practice and showing live examples.

Digital Tools

Developing a Marketing Strategy
Search Engine Optimisation – how to improve your seach results ranking.
Email – the ins & outs of email marketing.
Social Media – content creation & scheduling.
Google Online Ads – using google ads to grow your customers.
Social Media Ads – using online ads to grow your business.
Digital Marketing Insights – how to find and read the data to measure our marketing effectiveness.
Websites – what your website needs to be effective

Who is this programme for?

Business owners and/or their staff who want to improve their digital marketing skills for their business.

Pricing

Total programme cost per business is $1194+gst ($398+gst paid monthly over three months).

Up to 50% subsidies are available for eligible businesses under the Regional Business Partners Network voucher scheme.

Minimum of 6 people required to run the programme.

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