ACCELERATE Business Training

Rotorua & Taupo Programmes to start August-September 2024.
up to 50% subsidies available to eligible businesses.

See Testimonials

A six-month business training programme to accelerate your capability and business success.

Accelerate helps good businesses become great. We provide business owners and senior leaders with the skills and mindset to work on their business.

Business owners participate in a unique blend of business training focused on planning, sales, leadership, marketing, finance and developing a growth mind-set.

Accelerate is for owners and senior leaders of established businesses.

More than 100 business owners have graduated from our Accelerate programme. 92% of participants identified new growth opportunities or had the motivation or knowledge to progress existing growth opportunities.

Graduating businesses have launched new products and services, accelerated expansion plans into other towns and implemented new leadership initiatives with staff.


Participants receive:

  • 10 Mastery Workshops providing training in brand, marketing, leadership, employment, etc. presented by experienced, local professionals recognised as leaders in their field.
  • 2 Implementation Workshops with a facilitated discussion encouraging participants to share their challenges, celebrate their successes, and support each other.
  • 3 individual coaching sessions to deep dive into your business and work through challenges you may have or implementing what you are learning.
  • Growth Plan Presentation at the conclusion of the programme. A range of business and strategic plan templates are provided and it is expected participants will complete their plan in their own time.

There is the option of adding individual coaching to help you implement what you are learning and provide additional support.

Mastery topics covered are:

  • Sustainable Growth
  • Marketing & Brand Strategy
  • Sales Strategy
  • Employment Essentials
  • Financial Management
  • Online Marketing
  • Leadership & Culture
  • Pitching & Pricing
  • Innovation
  • Raising Finance & Capital

ACCELERATE is $599+GST per month (with 50% subsidy for eligible businesses reducing your cost to $299.50+gst per month).


"Terrain has worked with Firestation for almost ten years starting with the first Accelerate programme in 2015. 
Firestation’s ACCELERATE course was helpful for Mark and Dale giving them a greater toolset to improve Terrain’s performance and culture.
We want to acknowledge Amplify for their support with our business training delivered here in Taupo."

Mark & Dale Aldridge

Trev Terry has worked with Firestation for more than 10 years with a focus on individual/team training & development sessions. The training programmes have had personalised content suited to Trev Terry targeted at our boat & retail sales to strengthen our people’s skills. We highly recommend  the ACCELERATE course for business owners & senior leaders. We have found Firestation training great for developing & investing in our people, providing great all-round business training. The training has created a strong culture of continual learning.

Brock Terry

“DCA Architects has consistently worked with Firestation for more than seven years. We have found their ACCELERATE course invaluable for our partners and senior leaders. This year we will be sending our fifth team member to do the ACCELERATE programme. We have found it essential for developing and investing in our people, providing great all-round business training.”

Darryl Church


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