ACCELERATE Business Training

Taking registrations for 2023-24 programmes.

See Testimonials

A six-month business training programme to accelerate your capability and business success.

Accelerate helps good businesses become great. We provide business owners and senior leaders with the skills and mindset to work on their business.

Business owners participate in a unique blend of business training with professionally facilitated coaching focused on sales, leadership, brand, marketing, planning, finance and developing a growth mind-set.

The programme is unique as the new behaviours and skills learnt in the training are enforced and followed up with one-on-one business coaching sessions.

Accelerate is for owners and senior leaders of established businesses.

More than 100 business owners have graduated from our Accelerate programme. 92% of participants identified new growth opportunities or had the motivation or knowledge to progress existing growth opportunities.

Graduating businesses have launched new products and services, accelerated expansion plans into other towns and implemented new leadership initiatives with staff.


Participants receive:

  • 10 Mastery Modules providing training in brand, marketing, leadership, employment, etc. presented by experienced, local professionals recognised as leaders in their field.
  • 2 Group Circle sessions with a facilitated discussion encouraging participants to share their challenges, celebrate their successes, and support each other.
  • 3 Individual Coaching sessions to set goals, actions and plans for business success.
  • Growth Plan Presentation at the conclusion of the programme. A range of business and strategic plan templates are provided and it is expected participants will complete their plan in their own time (with assistance provided in the individual coaching sessions).

Mastery topics covered are:

  • Sustainable Growth
  • Marketing & Brand Strategy
  • Sales Strategy
  • Employment
  • Financial Management
  • Online Marketing
  • Leadership & Culture
  • Pitching & Pricing
  • Innovation
  • Raising Finance & Capital

ACCELERATE is $599+GST per month (with 50% subsidy for eligible businesses).


"Terrain has worked with Firestation for almost ten years starting with the first Accelerate programme in 2015. 
Firestation’s ACCELERATE course was helpful for Mark and Dale giving them a greater toolset to improve Terrain’s performance and culture.
We want to acknowledge Amplify for their support with our business training delivered here in Taupo."

Mark & Dale Aldridge

Trev Terry has worked with Firestation for more than 10 years with a focus on individual/team training & development sessions. The training programmes have had personalised content suited to Trev Terry targeted at our boat & retail sales to strengthen our people’s skills. We highly recommend  the ACCELERATE course for business owners & senior leaders. We have found Firestation training great for developing & investing in our people, providing great all-round business training. The training has created a strong culture of continual learning.

Brock Terry

“DCA Architects has consistently worked with Firestation for more than seven years. We have found their ACCELERATE course invaluable for our partners and senior leaders. This year we will be sending our fifth team member to do the ACCELERATE programme. We have found it essential for developing and investing in our people, providing great all-round business training.”

Darryl Church


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