Has your bounce rate increased from your Email Marketing? Has your open rate decreased? Google is implementing new rules to stop spammers from using Gmail. This will impact you if you use Google Workspace OR have gmail email addresses in your email marketing database.
It’s estimated that every day we are exposed to between 4,000 to 10,000 advertisements; this includes print, radio and TV ads, brand labels, online ads and the many other ways we see company logos and promotions. You need to think about this when you strategically plan your markting. You’re probably thinking that is a crazy